The hospitality and leisure sector has been hit particularly hard and the video is our way of saying thank you to everyone who’s supported us through it all.
Shot on the Isle of White, it follows a group of friends as they come together to keep a sailor’s tradition alive by hoisting a Christmas tree up the mast – then celebrating the occasion with a few LAS beers.
We wanted to get across that no matter what, we’ll overcome this together. Which starts with acknowledging where we are now – summed up in the line: “we’re all in the same boat this Christmas”.
That’s the spirit of discovery and adventure. Long may it continue.
Watch the video here: WATCH